Mom on a Mission
Heralded by Jamie Oliver’s Food Revolution as “A mom and genius game creator helping kids eat fresh food!”, Jennifer Tyler Lee is an award-winning author, game creator, self-trained home cook, and healthy eating advocate. Jennifer earned her Nutrition and Healthy Living certificate from Cornell University.
In her upcoming book, Half the Sugar, All the Love, Jennifer shares innovative and delicious low-sugar recipes to show that reducing added sugar doesn’t mean giving up the foods you love—the trick is to sweeten them naturally with fruits and vegetables instead of added sugar. Jennifer’s first book, The 52 New Foods Challenge, was nominated for an IACP Cookbook Award. Her nutrition game, Crunch a Color®: The Healthy Eating Game, was named one of Dr. Toy’s “10 Best” Children’s Products and received the Parent-Tested Parent-Approved seal of approval.
Jennifer’s easy, healthy recipes have been spotlighted by Jessica Alba, Jamie Oliver, Michael Pollan, Oprah, Williams-Sonoma, Pottery Barn Kids, Whole Foods, Parents Magazine, and US Weekly, among many others. Her fresh approach to cooking together as a family inspired a nationwide series of kids cooking classes at Williams-Sonoma, The 52 New Foods Junior Chef Series, along with an exclusive edition of her book. She is a featured contributor at Red Tricycle and shares her recipes each week on her blog, www.52newfoods.com.
Jennifer also leads an active consulting practice, advising leading lifestyle brands on ways to help busy families lead healthier lives. To that end, she works closely with a team of highly-acclaimed recipe developers to ensure her recipes are as delicious as they are easy and family-friendly. A veteran strategy consultant, Jennifer brings a unique ability to envision and execute on strategic partnerships to create awareness for the issues she cares deeply about. Clients have included Nike, Williams-Sonoma, Common Sense Media, and The Gap.
Jennifer’s debut book, The 52 New Foods Challenge, was nominated for an IACP Culinary Award. It was also awarded the 2015 National Parenting Publications Gold Award. Started from her kitchen table in the fall of 2011, Crunch a Color®: The Healthy Eating Game was named one of Dr. Toy’s “10 Best” in 2011 and 2012. Jennifer was also awarded the Parent Tested, Parent Approved Seal of Approval.