press | the 52 new foods challenge

Celebrity Endorsements

Jessica Alba’s Honest Company spotlights Jennifer’s fun and easy family recipes.
2-Ingredient Strawberry Jam July 1, 2015
Basil Pesto Pizza July 23, 2015
Back-to-School Banana Muffins September 2015
No Bake Halloween Treats October 2015
Jamie Oliver’s Blog of the Month December 2014
52 New Foods Challenge weekly series on Jamie Oliver’s Food Revolution

Broadcast

The 700 Club January 6, 2015
“If you have a fussy eater at home, dinner time can be a battle. How can parents win this fight? They can start by taking a page from a mom who’s been there.”

KATU-TV’s AM Northwest February 2015

CBC’s Steven & Chris February 2015

Breakfast Television January 12, 2015

Global Morning November 2014

Fox2 News, Spooky Halloween Treats, October 2015

Fox2 News, Kid-Friendly Thanksgiving Recipes, November 2015

Fox2 News, Naturally Sweet Desserts, January 2016

Print and Online Media

US Weekly December 2014
“Jennifer Tyler Lee’s week-by-week cookbook features 150 recipes designed to win over parents’ picky eaters. Dad and chef Jamie Oliver devoured it!”

Oprah.com December 2014
“Jennifer Tyler Lee’s new book, The 52 New Foods Challenge, bursts with creative suggestions for making vegetables crazy-delicious”

Oprah.com January 2016
21 Dishes Even Picky Eaters will Love

US News & World Report December 2014
“2015’s Best New Year’s Resolution”

Library Journal December 2014
“Looking for ways to encourage your kids to eat nutritious food without instigating a power struggle? Lee (creator of the game Crunch a Color) offers an exciting strategy to introduce children to fresh foods and involve them in cooking. She opts for a game-based approach where kids earn points for the different types of foods they eat. The plan is structured to introduce 52 new foods over the course of 52 weeks. Families can prepare the meals together and experiment. Provisions are listed seasonally, such as sweet potato (fall) and peas (spring). The author emphasizes the importance of children learning to cook, having a garden (home and school), and going to farmers markets. One can also choose to journal, use photographs, or blog to chart what works and what doesn’t. Many of the included recipes are side dishes such as roasted purple cauliflower and wild rice with pomegranate and pistachios. Using games/rewards in conjunction with food can be risky business, but Lee’s method is lighthearted. VERDICT A fun way to engage children in creating meals and trying new things.”

Parents.com November 2014
“The book offers plenty of practical solutions to make meals fun, boost variety (and bust boredom) at the family table and to help families cook together (rather than having parents cook for their kids).”

Williams-Sonoma Taste October 2015
“Jennifer Tyler Lee, author of The 52 New Foods Challenge, shares a few kid-friendly Halloween party ideas.”

The Kitchn.com
“These Spooky Spider Cookies Are Perfect for Your Halloween Party”

Relish Magazine January 2015
“How a Bay-Area mom takes the stress out of feeding kids healthy foods.”

Cookbooks365 January 2015
“We trimmed and peeled and baked and generally just hung out for a while in the kitchen. And guess what? He loooooved those Brussels sprouts chips.”

Cool Mom Picks March 2015
“Most grownups find it easier to make a shift in their own diet when they have a framework to guide them through small, manageable changes. Why shouldn’t the same be true for kids? Jennifer Tyler Lee takes this approach in her new parenting-book-cum-cookbook, The 52 New Foods Challenge: A Family Cooking Adventure for Each Week of the Year.”

Red Tricycle April 2015
“Get your groove back in the kitchen, and turn your little picky eaters into full-fledged food adventurers.”

The Oregonian April 2015
“A smart, fun and creative approach to dealing with picky eating.”

The Star Tribune April 2015
“If there’s vegetable trauma at your table, Jennifer Tyler Lee has a solution.”

BabyCenter May 2015
“Lee’s system is ingenious because it gets kid buy-in — no picky-eating eradication program can proceed without it.”

Red Tricycle, October 2015
“We loved these three Halloween treat ideas from local mom, author and food-blogger Jennifer Tyler Lee.”

Working Mother, October 2015
“4 Treats and 5 Tricks for a Healthier Halloween”

Jamie Oliver’s Food Revolution
Jamie Oliver’s Blog of the Month December 2014
52 New Foods Challenge weekly series on Jamie Oliver’s Food Revolution

San Jose Mercury News January 2015
“A week-by-week small bites approach to healthy eating.”

Deseret National News February 2015
Chefs share secrets for no-pressure family dinners.

Asbury Park Press January 2015
“Resolutions are not just for adults.”

The Daily Journal November 2014
“Burlingame mom releases food book: ‘The 52 New Foods Challenge’ aims to help people eat healthier”

Consumer Affairs November 2014
“It’s packed like a well-stocked refrigerator with tips for stressed-out parents of reluctant eaters.”

Herald Online Mr. Dad Column January 2015
“Color-fast way to healthy eating.”

Canadian Health and Lifestyle, Good Reads December 2014

Bay Area Parent December 2014

Edible Silicon Valley Fall 2014 Issue

BeliefNet November 2014

Laurie David’s The Family Cooks November 2014

National Radio

KQED’s Forum with Michael Krasny August 2015

Dr. Roizen’s You The Owner’s Manual November 2014

Positive Parenting with Armin Brott January 2015

Mom Talk Radio January 2015

Naturally Savvy on RadioMD January 2015

The Women’s Eye November 2014

KQED Perspectives

Public Appearances and Events

Williams-Sonoma National 52 New Foods Cooking Series, throughout 2015

Sephora, Working Moms Group, Book Talk & Signing, San Francisco, CA September 24, 2015

Kids Food Festival, NYC February 28, 2015

Whole Foods Market San Mateo, Book Talk & Signing, San Mateo, CA February 7, 2015

Williams-Sonoma Columbus Circle, Cooking Demo & Signing, New York, NY January 31, 2015

Soul Food Salon, Book Talk & Signing, Woodside, CA January 28, 2015

Williams-Sonoma Stanford, Cooking Demo & Signing, Palo Alto, CA January 24, 2015

Lafayette Public Library, Book Talk & Signing, Lafayette, CA January 22, 2015

Drivers’ Market Sausalito, Book Talk & Signing, Sausalito, CA, January 21, 2015

Whole Foods Market San Mateo, Book Talk & Signing, San Mateo, CA, December 20, 2014

San Mateo Public Library, Book Talk & Signing, December 3, 2014

Whole Foods Market Cupertino, Book Talk & Signing, Cupertino, CA, November 22, 2014

Book Larder, Book Talk & Signing, Seattle, WA, November 20, 2014

The Burlingame Mothers’ Club, Book Talk & Signing, Burlingame, CA, November 18, 2014

First Canadian Place, Book Talk & Signing, Toronto, Canada, November 14, 2014

University of Toronto, Rotman School of Management, Big Ideas Speaker Series, Toronto, Canada, November 12, 2014

Google Canada, Book Talk & Signing, Toronto, Canada, November 10, 2014

Chapters Indigo, Book Talk & Signing, Toronto, Canada, November 11, 2014

Books Inc, Book Launch & Signing, Burlingame, CA, November 6, 2014

Jennifer has also been featured in national television and print publications for her work with her award-winning nutrition game, Crunch a Color. For additional press mentions, visit the Crunch a Color Press page.

Press Contacts

For interview and/or review copy requests, please contact:
Kate Bittman
kate@bittymedia.com